Beowulf :: Epic of Beowulf Essays

In the poem Beowulf, there are many monsters that are slayed by the hero. Like in the poem, many monsters exist in our world today. One of the monsters that attack people is a negative attitude. This monster attacks numerous people everyday, limiting their potential to succeed. However, there is a hero who battles this monster everyday. This hero is my swim coach, Jim Keogh. Coach Keogh fights off the negative attitude that attacks his swimmers in every practice. With Keogh’s help, his swimmers can accomplish their goals by fighting off the negative attitude.   Ã‚  Ã‚  Ã‚  Ã‚  A negative attitude is a monster that attacks many people in my life. People who live with a negative attitude are always depressed and worried about what they face everyday. I see this feeling in many of my fellow swimmers, as well as myself. The monster attacks us when we are most vulnerable, working hard at practice. The monster jumps into our brains and begins to make us to see ourselves failing. When we begin to worry about failing, we leave no time for ourselves to think about how to succeed in finishing the workout. This horrid beast lowers our self-confidence and limits our chances to put forth a full effort. The beast will engage in people if they are down on themselves about not achieving the standards they had set forth. When a swimmer swims a race and adds a couple of seconds to his best time, he will get upset. That is the moment when the monster attacks. The negative-attitude monster will make this person believe that he could never go any faster and that he had wasted all of his practice time. Along with attacking one of us at practice, the monster attacks others through a skillfully thought out plan. The way the plan works is that the monster makes one person believe they cannot make it through the workout. This person then begins to talk negatively about the set being too hard or too long. The other swimmers who have not been attacked listen to the infected one. They subsequently begin to doubt themselves. Then, in a matter of minutes, the monster has successfully conquered a whole group of swimmers and makes them believe that they cannot succeed.   Ã‚  Ã‚  Ã‚  Ã‚  Our hero who fights the negative attitude everyday is Coach Jim Keogh. Everyday at swim practice Keogh’s swimmers encounter many tiring moments when they are vulnerable for attack by the monster.

The Success of Adidas’ Olympic Games Brand Strategy

At first glance, the dim forecasts which surrounded the merger of adidas and Reebok seem to have come true. For three successive years after the merger, adidas AG has yet to fully benefit from the expected synergies of the two companies, with Reebok steadily posting a negative growth in net sales and profits.In 2007, for instance, the company posted a measly 2. 1 percent sales growth, obviously dragged by reebok’s low performance. (Adidas AG[a], 2007) As predicted, the main problem facing adidas is adeptly managing a brand portfolio especially with two highly similar brands and product offerings.On the other hand, Adidas is currently launching a new promotional campaign based on the 2008 Olympics which has the potential to increase Reebok’s presence in the Asian market and revive its faltering sales performance. Clearly, Adidas’ Olympics themed promotional campaign is bound to have a positive impact in raising the company’s brand equity especially in the A sian market. Undoubtedly, the Adidas Olympics campaign is a significant part of adidas’ global strategy of penetrating and dominating the Asian market.This strategy is primarily targeted at capturing a significant market share by ensuring adidas’ presence and leadership in China, which is Asia’s biggest market. As the official sponsor of the Olympics in China, adidas is able to communicate to the Asian market the company’s corporate values of â€Å"a passion for sports and a sporting lifestyle. † (Adidas AG[a], 2007) According to the company, the Olympic Games campaign with the rallying cry â€Å"Together in 2008, Impossible is Nothing† is â€Å"about rallying the nation and showing how the entire Chinese nation is supporting their athletes and the Games themselves.† (Adidas AG[b], 2007) Likewise, the Olympic campaign builds on Adidas’ earlier brand motto, â€Å"United by Sport† which reflects the company’s sporti ng culture. In this aspect, Adidas has an advantage over its rivals, particularly Nike, as adidas’ sponsorship of the Beijing Olympics not only associates the company with the symbolic meanings of sports and the Olympic Games but also complements Adidas’ forward integration strategy through the presence of 4000 adidas retail stores in China.(The China Business Network, 2008) Hatch & Schultz (2001) note, for instance, that brand success is determined by the strategic alignment between company image, vision, and culture. (p. 5) Adidas’ participation in the Beijing Olympics guarantee a higher level of exposure and promotion of adidas retail outlets, while at the same time reinforcing adidas’ favorable image for Chinese and other Asian consumers. Meanwhile the primary threats to the success of adidas’ Olympics campaign are guerilla marketing tactics of rival companies and the controversies that prominent brands often attract from their participation in highly publicized events.Svetlicic & Vial (2008) observe, for instance, that â€Å"although Adidas is the official TOP sponsor for the 2008 Olympic Games, 22 of China’s 28 teams will be wearing Nike during their athletic performances. † (p. 19) Hence, adidas’ most stringent rival may be employing a more cost-effective way of branding the Olympics through direct athlete sponsorships. Likewise, Wagner (2008) warns that â€Å"the sponsors of the Beijing Olympics are pursuing a risky, double-pronged strategy† by highlighting their presence in the games with Chinese consumers while downplaying this in the West.However, adidas’ Olympics sponsorships may be able to hurdle these challenges. For instance, Nike’s guerilla marketing tactics may backfire among Asian consumers who might interpret Nike’s branding efforts vis-a-vis its refusal to sponsor the Olympics as insincere and cheap. In contrast, sponsoring the Olympics differentiates Adidas culture and image from its rival Nike, as it could be seen as a sign of the company’s commitment to sports. Likewise, adidas does not have the same baggage that Nike has in terms of being embarassingly associated with sweatshop labor, which could insulate it from controversies.Thus, it is clear that Adidas’ Olympic Games Campaign will succeed in establishing the company as the sporting goods leader not only in China but in the Asian market. Works Cited: Adidas AG[a] (2007). Annual Report 2007. Retrieved Aug. 13, 2008 from http://www. adidas-group. com/en/News/archive/2008/05_06_2008. asp Adidas AG[b] (2007). adidas China launches its olympic games campaign – â€Å"Together in 2008, Impossible is Nothing. † Retrieved Aug. 13, 2008 from http://www. press. adidas. com/DesktopDefault. aspx/tabid-11/16_read-8434/ Hatch, M. J. & M. Schultz (Feb.2001). Are the strategic stars aligned for your corporate brand? Harvard Business Review. Svetlicic, Z. & F. H. Vial (2008). The four fronts of the upcoming olympic battle. The Hub, 25:18-21. Wagner, W. (2008). Sponsors Find Olympic Connection a Double-Edged Sword. Retrieved Aug. 13, 2008 from http://www. spiegel. de/international/business/0,1518,552074,00. html The China Business Network (2008). Adidas and the Beijing 2008 Olympics. Retrieved Aug. 13, 2008 from http://thechinabusinessnetwork. com/Advertising-and-PR/adidas-and-The-Beijing-2008-Olympics. html

Playtime Is Not All Fun And Games - 1971 Words

Children love to play, but it is not all fun and games! Children play for fun and enjoyment, but while they play they are also exploring and learning new things. Children can practice a skill, build or strengthen a relationship, and check out new things (Pruett). Play is often described as an activity that one does for their own entertainment and sake. It is defined by being internally motivated, controlled, and valued, whereas work is defined as externally motivated, controlled and valued (Carlisle). In our complex world today playtime can seem to be a waste of time to many parents and educators. But playtime can be one of the best investments parents can make in their child’s education. Playtime is necessary for healthy child development, and can also be an important factor in how well a child does in his future education (Pruett). Parents can easily help their children develop socially and emotionally by simply playing with them. In fact, David Elkind, author of Power of P lay said, â€Å"When parents take the time and make the effort to play games with their children, it gives children a sense that they are important in their parents’ lives. All this game playing and social learning makes it easier for children to learn in a school setting where they are interacting with adults and have the basic social skills that are the basis for formal learning (Peters).† Play continues to be beneficial throughout childhood, even when the child reaches school. Play is more than justShow MoreRelatedA Product Review For Diggin Jumpsmart Trampoline974 Words   |  4 Pageshim or her to stay active while having fun? Then you and your child are going to love this JumpSmart trampoline from Diggin Active. Diggin Active creates awesome products that get kids active and having fun at the same time. 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