Consumers Activities and Consumption Assignment

Consumers Activities and Consumption - Assignment Example Anthony Giddens has theorized consumption as a concurrent basis and therapeutic response to the predicament of identities, originating from the pluralization of societies, their values as well as knowledge within the post-traditional social universe. Other post-modernists consumption researchers, like Baudrillard, have theorized consumption and the practices of consumer society as the semiotic system whereby signs are consumed and not just the products. For instance, societies are recognized by the institution and expansion of exchange networks by which individuals acquire essential goods plus services. This is evident in the messages in which firms convey, such as the Scotland Food & Drink Ltd vision which states that in order to make Scotland globally acknowledged as a place of quality food and drink, they bring together their clients to discuss the organization successes, its problems, and ideas. Hence, the firm harness the combined resources of its entire supply chain and the con sumer s within the general public so as to celebrate their products. According to Don Slater, the consumer culture is an engine for redirecting any reflection of critical consciousness towards product desires, whereby the trouncing of consciousness is characterized by manipulation as well as persuasion. Furthermore, the consumption and consumer society is theorized as an opulent and materially satisfying consciousness that has replaced the real society with desires which are more purposeful to capitalism.