What Is Finishing School Marketing Essay

What Is Finishing School Marketing EssayA finishing aim is the final polish to your education to identify you an all-rounder with a good personality, grooming, excellent personal etiquette and dress sense. A wellhead groomed person with a pleasant personality stands out in a crowd and has a higher chance of ready acceptance in some(prenominal) setting be it the job market, family environment or colleague group.Need for a Finishing SchoolNone of us displace truthfully say that we argon perfect and take a leak nothing much to learn. brio is a school with live have it aways. At our finishing school we picture you the accumulated wisdom of our faculty to abet you move up in your life. in that location are two ways to learn one by making mistakes and the other by attainment before you contact the mistakes. We believe that we can open a difference in your life by helping you move upward towards your goals and ambitions. education in a Finishing SchoolYou learn the impost ure of conversation, the quietly elegant as well as the flamboyant style of dress and grooming, the art of conversation, managing to live within your income, tips on saving and investment, handling raptorial behaviour with calm and poise and to manage your time effectively. This is only an outline of things and each specific need has a program to handle it.The ways of learning in a Finishing SchoolOur programs are FUN and learning has never been so easy. Practical learning always makes for more effective store and we follow this approach in all areas of our programs. Studies about learning methodology reveal that kinesthetic, visual and auditory learning has a separate appeal and makes for better understanding. Our course modules are developed keeping these principles in mind.Age no bar for a Finishing School studentA person can enrol in our finishing school at any age between 7 and 70. We believe that there are no barriers to learning.Our primary programmes are aimed at the segm ent seeking employment immediately or in the near future. These short-term courses help you enhance your basic distinguishledge and skill and give you additional inputs to make you stand out in the crowd.Programmes for children, teenagers, parents, brides and grooms and the retired person are to a fault available in our finishing school.HISTORY OF conclusion SCHOOLSSwitzerland is known for its nonpublic finishing schools, much(prenominal) as Institut Villa Pierrefeu or Institut Alpin Videmanette (now closed), where Diana, Princess of Wales studied, and Mon Fertile, where Camilla, Duchess of Cornwall was partly educated. The finishing school that made Switzerland renowned for such institutions was the Institut Villa Mont Choisi, founded in the 1870s, which closed in 1995/6. Other noteworthy schools included Institut Chateau Beau-Cedre which closed in 2002.The term finishing school is occasionally used in American parlance to refer to certain small womens colleges, in general on the East Coast, that were known for serving to prepare their female students for marriage. Since the 1960s, many of these schools hit become defunct as a result of financial difficulties stemming from parents decrease interest in paying for such an education for their daughters.FINISHING SCHOOLS IN INDIAFinishing School is a supplementary train school popular in India that attempts to make-up for deficiencies of low-tier colleges by providing specialized vocational training in technical fields such as computer programming and information technology.The recent discolourationish in the Indian Economy has further enhanced the need for such finishing schools. These IT finishing schools cover technical skills as well as communicating and problem solving skills. The biggest advantage of these finishing schools is that these schools cut down the deployable time for a company.Other finishing schools attempt to make up for deficiencies in the Indian entropyary education system with re gards to math and science education and bring the student up to the aim necessary for attending university and get togethering admission. For instance, it is not uncommon for Indian students to spend an integral 1 to 2 years studying in a tutorial cram school after secondary education to gain entrance into a top Medical or Engineering school.Western Countries are often flooded by extremely over-prepared and well networked Indian students, to the signify of putting their own students at a disadvantage to their own rule and merit based college entrance and scholarship award systems where cram schools are most unknown, particular in Engineering and Medicine, areas which the Indian cram school instruction on.WELL KNOWN FINISHING SCHOOLS IN INDIAPRIYA WARRICK FINISHING SCHOOL, NEW DELHIWALCHAND DALE CARNEGIE FINISHING SCHOOL, BANGALORE mature SHEPHERD FINISHING SCHOOL, OOTYECOLE SOLITAIRE, PUNEMODERN DAY FINISHING SCHOOL, MUMBAISWISS PERSONA FINISHING SCHOOL, NEW DELHIANOORADHA PAT ELS FINISHING SCHOOL, MUMBAIRIGHT STEP FINISHING SCHOOL, CHENNAIMAKEOVER FINISHING SCHOOL, GHAZIABAD1.2 poser of SERVICES PROVIDED aim-1 Elementary levelConcept of languageUsage grammar uses of speechSentence formation skillsDialogue sessionCreative simple lyricSoft-skill developmentDifferent usage of action wordsQuestioning skillsMessaging skills train-2 Advanced levelIdeal IntroductionSelf-Confidence Perfection Session earreach ModuleVocabulary Pronunciation SessionPreparing Impressive CVsManners Request,OfferPermissionArt of Thanking PeoplePackage for Corporate Executives parley Skills demarcation CommunicationVerbal and Non Verbal CommunicationActive ListeningBehavioral Telephonic SkillsBehavior TraitsBody LanguageTonePresenting yourselfPositive AttitudeConfidence expressionEtiquetteTelephone and e-mail EtiquetteMannerismArt of DressingConversational Styles reposition circumspectionUnderstanding ChangeCauses of ChangeResistance to ChangeAcceptance of ChangePresentation SkillsPublic SpeakingPresentation by ParticipantsRole PlaysLevel-BCreativityBrainstorming SessionRole PlaysSmall ProjectsTime ManagementMaintaining Time logarithmPrioritization to WorksArt of directionDesk Paper ManagementLeadershipLeadership StylesDos of Effective LeadershipPerception for LeadershipLeadership by DelegationTeam-WorkWe feelingFactors Blocking Contributing Team-WorkStages of Team developmentConflict ManagementTechniquesPractical CasesStress ManagementGoal SettingPresentations and Role PlaysVideo FilmsManagement GamesCase StudiesPackage for Housewives known as Be a perfect ladyLevel-1 in-personity DevelopmentConfidence BuildingSocial etiquette Walking, Talking, SittingDinning Etiquette growing Conversational SkillImproving Body Language, Gestures PosturesPersonal CounselingMaking your Importance felt in your familyLevel-2Art of entertaining guest in Hotel alkaliAccompanying Husband to the Business PartyUnderstanding Man Woman RelationshipAdvanced Dinning Etiquet teHome ManagementBeverages Cocktail Mock tail Preparation maturation StylesSpecial Sessions on Make-up, Hair style, Art of dressingPackage for mouth EnglishLevel FeesBasic Level Rs.4, 000Intermediate Level Rs.5, 000Advanced Level Rs.7, 500Duration 3 MonthsTimingsBasic Level Morning 800-930Intermediate Level Noon 400-530Advanced Level Evening 630-800DaysBatch-1 Monday, Wednesday, FridayBatch-2 Tuesday, Thursday, SaturdayCrash CoursesDuration Fees5 Days Rs.150010 Days Rs.300015 Days Rs.4500Fees structurePackageFees (Rs.)For Students5,000For Corporate executivesLevel-ALevel-B7,0009,000For Housewives4,500Spoken EnglishBasicIntermediateAdvanced4,0005,0007,500Computer courseMs-officeTally4,0005,000Crash courses5 days10 days15 days1,5003,0004,5001.2 (A) attend to Features1.3 PROJECT REASONINGWe have chosen to prepare a Project Feasibility Report on Finishing School wherein we have mainly centre on three groups as our bum segmentsStudentsCorporate executivesHousewivesIn the context of Ghaziabad (Uttar Pradesh), we think the scope for the growth of our business is high due to following reasonsIt is considered that the level of English in Ghaziabad is comparatively low due to influence of vernacular language specially Ghaziabadi. The result of our market survey also reflects the aforementioned(prenominal) scenario that the absolute majority of the respondents prefer to join the finishing school to get fluency in English. This aspect can be taken as important opportunity for our business. payable to increasing professionalization of corporate enterprises, demand for well groomed professionals is increasing .To survive in such competitive scenario people are moving to such institutes which help them in grooming their personality and also in bringing best in them by giving their personality a complete touch.In Ghaziabad the competition level in this field being low there is a high growth opportunity available for us.We leave behindinging survive and boom out ou r business by providing best qualitative services to our customers and by maximizing their satisfaction.1.4 FUTURE EXPANSIONOur Finishing School, Grooming Persona will constantly modify its market knowledge so as to cater to the changing aspirations of our customers by providing such services as would become the paradigm of excellence for others in the same effort.In future we would exchangeable to expand our business by opening more branches of our school at various locations. And we are also thinking of having tie-ups with corporate.1.5 feasibility STUDYA feasibility study looks at the viability of an musical theme with an emphasis on identifying potential problems and attempts to answer one main question Will the idea work and should you proceed with it?Before you begin writing your business plan you need to identify how, where, and to whom you intend to sell a service or product. You also need to assess your competition and figure out how much money you need to start your business and keep it running until it is established.Feasibility studies address things deal where and how the business will operate. They give up in-depth details about the business to determine if and how it can succeed, and serve as a valuable tool for developing a winning business plan.WHY ARE feasibleness STUDIES SO IMPORTANT?The information you gather and present in your feasibility study will help youList in detail all the things you need to make the business workIdentify logistical and other business-related problems and solutionsDevelop marketing strategies to convince a bank or investor that your business is worth considering as an investment andServe as a solid foundation for developing your business plan.Even if you have a great business idea you still have to find a cost-effective way to market and sell your products and services. This is especially important for store-front sell businesses where location could make or break your business.For example, most commercia l space leases place restrictions on businesses that can have a dramatic impact on income. A lease whitethorn constrain business hours/days, parking spaces, restrict the product or service you can offer, and in several(prenominal) cases, even limit the number of customers a business can receive each day.COMPONENTS OF FEASIBILITY STUDYlegal feasibilitytechnical feasibilityhuman resource feasibilitymarket feasibilityfinancial feasibilityLEGAL FEASIBILITYTo define the legal and corporate structure of the business. A Legal Feasibility Study may also include professional background information about the founders and principals of the business and what skills they can contribute to the business.Legal feasibility study should includeDescription of Your Business StructureDescription of Your Organizational Structure national and External Principles and Practices of the BusinessTECHNICAL FEASIBILITYThe Technical Feasibility Study assesses the details of how you will fork out a product or s ervice (i.e., materials, labour, transportation, where your business will be located, technology needed, and so on). Think of the technical feasibility study as the logistical or tactical plan of how your business will produce, store, deliver, and track its products or services.A technical feasibility study is an excellent tool for trouble-shooting and long-term planning. In some regards it serves as a flow chart of how your products and services evolve and move through your business to strong-armly reach your market.HUMAN RESOURCE FEASIBILITYIt deals with the recruitment and selection of the proper kind of personnel in the various departments and also coming up with the ways of training, developing and retaining them by provision of various incentives and perks germane(predicate) to their needs and requirements.MARKETING FEASIBILITYAll feasibility studies should look at how things work, if they will work, and identify potential problems. Feasibility studies are done on ideas, ca mpaigns, products, processes, and entire businesses.Feasibility studies assess something and consider both pros and cons. They analyze potential business scenarios. A Marketing Plan maps out specific ideas, strategies, and campaigns based on feasibility study investigations that are intended to be implemented.Think of market feasibility studies as a logistical study and a marketing plan as a specific, planned course of action to take.What should be Included in a Market Feasibility Study?Things to Include in a market feasibility study includeDescription of the IndustryCurrent Market AnalysisCompetitionAnticipated Future Market PotentialPotential Buyers and Sources of Revenuesgross revenue ProjectionsFINANCIAL FEASIBILITYA financial feasibility study projects how much start-up capital is needed, sources of capital, returns on investment, and other financial considerations. It looks at how much cash is needed, where it will come from, and how it will be spent.A financial feasibility st udy is an assessment of the financial aspects of something. If this case, for starting and running a business. It considers many things including start-up capital, expenses, revenues, and investor income and disbursements. Other portions of a complete feasibility study will also contribute data to your basic financial study.A financial feasibility study can focus on one particular project or area, or on a group of projects (such as advertising campaigns).1.6 WHAT IS SERVICE?A service is any act or benefit that one party can offer to another that is essentially intangible and does not result into ownership of anything.CHARACTERISTICS OF SERVICENoCharacteristicsMarketing ImplicationsStrategies1IntangibilityNo storageNo ready displayCommunicationproblemPricing difficultiesTangible clues uniform documentationPersonal sourcesWord of MouthOrganizational imagePost leveragecommunication2InseparabilityConsumer Involvementin productionPersonal SellingDemand-Supply Matchselection training of contact personManage consumersMulti-site location3VariabilityDifficulty instandardizationDifficulty in QualityControl do blue-printTrainingInternalExternalCustomer satisfactionsurveyStaff monitoring4PerishabilityNo inventorisationComplementary serviceReservation systemPart time employees during peak timeFuture expansionComplementary services1.7 PARTNERSHIP DEEDDATE TIMEThis agreement of partnership deed will execute on 1ST APRIL, 2013.Name Address of PartnersAdrika Sharma- B-9, Shiksha Niketan Appts, Sec-5, VasundharaShefali Sharma- Kala Vihar, Mayur Vihar Extension, New DelhiBhumika Yadav- B-16, Kaushambi, GhaziabadA NAMEThe business of the self-coloured will be carried on under the name Grooming Persona. However the partners shall be entitled to change the name of the crocked as agreed upon.B BUSINESS OF PARTNERSHIPThe business of the firm will be to provide training that results into development grooming of ones overall personality and makes him marketable in this cut-throat competitive market.C DATE OF COMMENCEMENTThe date of commencement of partnership is 1ST APRIL 2013.D come forth OF BUSINESSThe principal place of the business of the firm will be atAddress quaternary Floor Swapnil Complex,Raj Nagar Extension, Ghaziabad,Uttar PradeshE DURATIONIt is not fixed.F CAPITALThe sign capital of the firm will be Rs.12,30,000 equally contributed by all the 3 partners.G DRAWINGSDrawings can be made by the partners as many clock as he wish in the year taking into account the respective accounts.H INTERESTWe will be giving the interest of 5% on capital and we will be charging the interest of 6% on drawings.I SHARE IN PROFIT OR LOSSProfit or loss of the firm will be shared equally among all the partners.J ACCOUNTSThe books of accounts of the firm will be closed once in a year preferably from April 1 to March 31.K BANK ACCOUNTSThat the bank account of the firm will be maintained in SBI, Vasundhara branch in the name of the firm which 2 of the works partners wou ld be entitled to handle as agreed by all the partners. They shall be authorized to avail all type of facilities in the name of the firm that are generally allocated by the banks.TECHNICAL FEASIBILITY STUDY2.1 Plant Layout 4,500 sq ft2.2 EquipmentsLCDs, computers, audio-video materials, Library, computer lab will act as a physical evidence.2.3 PROCESS OF PROVIDING SERVICESEntryOur Service delivery process will be as follows-Inquiry about the courses offeredCustomers can be Students, Corporate executives or housewivesIs he interested in joining school?ExitEndFollow up ask the reasons for not joiningcAdmission Process(Collection of fees and march on receipts)Training/TeachingEndEvaluation at the end of the courseEndAwards and Certificate to them who victorfully complete the courseExit3. MARKET FEASIBILITY STUDY3.1 7 Ps of MarketingService Product level chartNo.LevelService Offers1Core benefit temper development2Basic productQualitative teaching by commensurate facultiesLucid Study materials With library lab facility3 pass judgment productGood infrastructureRegular classesGood interior exteriorCompetent faculties4Augmented productIndividual attentionCultural practise celebrationWell equipped Library LabVideo-conferencingErgonomics aesthetic arrangements5Potential productIndoor gamesHealth meditation facilitiesPersonal coaches purify life career opportunityPrice refers to Value for money. In our case Price refers to the course fees. Taking into account all the factors stated below we have determined most competitive price for our training packages.Price = Quantity of money standard by service providerQuantity of service received by the customerPricing MethodologyOur Pricing strategy is based upon Going rate pricing method. We have decided the fees structure for various training package which is nearer to the fees charged by our rivals so as to compete with them.Pricing ObjectivesPrimary ObjectiveBeing new-made entrant in this industry the primary objec tive of our pricing strategy is Survival and profit maximization. unessential ObjectiveOnce we get established in the market and achieve brand reputation then we would like to maximize our market share by opening new branches of our school and also by developing web vena portae to provide our services.Place refers to the physical existence of the service outlet where the customers will come into the direct inter course of the service provider and where services will be delivered by the service provider and received by the customers. Our Finishing school will be situated in the heart of the city.Address 4th Floor Swapnil Complex,Raj Nagar Extension, Ghaziabad,Uttar PradeshLocation AnalysisReasons for selecting the LocationWe have hired the place on rent of Rs.4500 per sq ft. The reasons for selecting this place are as follows.Proximity to CustomersRaj Nagar Extension is considered to be both commercial as well as residential area. There are many colleges situated in this area o we w ill intimately get access to our target segments.Transportation FacilityThis area has well developed transportation facility with easy and speedy access to various essence of transportation like buses, auto-rickshaws etc.Diverse income GroupsThis area is considered to be economically developed area we can have access to the customers belonging to diverse income group. advance Infrastructure Low CostThe infrastructure like access to transportation, energy, lift facility, communication facility is also very good. Rent is also reasonable equation to construction cost of the school in that context it has been selective option to hire the place in this location.Characteristics of Service Outletflexibleness in inletHighFlexibility in ProductionLowFlexibility in consumptionAvailability of different timeslots to our customers will make the consumption flexible for them.Flexibility in productionIt will be low at the initial level as there are no other branches or franchises of our schoo l so there will be only single place for delivering our services. Once we get established in the market, we are thinking of expanding our business by opening new branches of our school and also by developing web portal to provide our services.The success of any new business entity depends on how well it has been able to create awareness about its products or services in its target segment so as to induce its consumption by customers. advancement policy of business plays major role in this.Major means of promotion to be used by us areAdvertisement paperIt will be the major mean of advertisement for our finishing school. We willbe giving advertisement in, The Times Of India and in Ghaziabad Samachar.Leaflets with newspapersThis will be the second mean of advertisement to be used by us wherein the leaflets of our finishing school will be attached with the newspapers.HoardingsWe will be hiring the place like Vijay cross road, and Vastrapur for placing our hoardings.It refers to the man aging both internal customers that is the human capital of business involved in the service delivering process and external customers those who will actually consume the services.Managing Internal CustomersElements(1)Recruitment selectionWe will be giving recruitment advertisement for faculties, receptionist and peon in The Times of India, Ghaziabad Samachar and Mail Today..(2)MotivationThe employees will be provided with following monetary and non-monetary benefits like bonus, picnic, and celebration of cultural activities, awards and certificates. Besides we will also follow suggestion box scheme.(3)Team work-It is the team spirit on the part of the employees which is behind the success of any business entity. The culture of our organization will be such that will help in imbibing this spirit in our employees to provide qualitative service to customers. We will be having a meeting twice in a month to discuss important issues of business.(4)Customer education-It is necessary for t he employees of the organization to know who their customers are, what are their requirements and accordingly deliver the services to give them maximum satisfaction. In our case the major role in service delivering process will be played by counselors and faculties. We will create a kind of environment that updates them about the changing customer requirements continuously like by way of Feedback score to be filled by our customers who have already availed our services and asking for their suggestion for further improvements.No. of Employees 12Official Working Hours 900am-900pm grantNo. of employeesWorking hoursCentre Head11000am 800pmCounselors21000am 800pmFacultyFull time = 4visit = 2As per batch hoursReceptionist11000am 600pmPeon1900am 900pmSweeper1900am 1100am300pm 500pmManaging External CustomersElementsCharacteristic of external customers influencing the Service ProviderDemographic factors like Education and family background, Occupation, Income, attitude aptitude, inv olvement of customer in the service delivering process, experience of customers, awareness perception has direct influence on the service provider.Awareness, Training Education of customersThe heyday work on our part will be to make potential customers aware of our services by using various media like newspapers, hoardings, leaflets etc. Once they approach to our school for inquiry, this task will be handled by our counselors to create in them for joining school and once they join the school then responsibility of their training will be shouldered by our competent faculties.Services being intangible it is difficult to touch, and judge them so it becomes necessary for marketer to tangibalize the intangible so as to provide customers with various clues to make purchase decision. This task is performed by physical evidence. The physical evidences for our services will be as follows-Name Grooming PersonaPunch Line THE ULTIMATE FINISHING SCHOOL3.2 MARKET SURVEY AND ANALYSISSTEPS(1)Def ine the Problem Research ObjectivesMarket research is undertaken to achieve particular objectives by acquiring necessary information. The prime objective of our research is to find out scope and feasibility for establishing Finishing School in Ghaziabad.Other ObjectivesTo get the information regarding the number of finishing schools lively in the Ghaziabad.To find awareness level of people regarding finishing school.To find the potential market for new finishing school.To find out process of establishing new finishing school.To determine the competitive fees structure to attract maximum customers.(2)Develop Research PlanSources of dataPrimary dataIt is the first hand information stack away by the researcher for its research purpose. For us primary sources of data collection wereVisit of various Finishing schoolsPeople-We have surveyed 1000 people of Ghaziabad for this purpose.Secondary dataThe data collected from external sources where it was already existing for research purpose is known as secondary data like from Newspapers, Magazines, Internet etc.Data collection methodResearch approach-Survey ApproachResearch instrument-Questionnaires for consumersSampling PlanIt mainly contains following 3 components.(1)Sample unitIt represents the target population for the survey. We mainly targeted students, corporate executives, and housewives living in Ghaziabad.(2)Sample sizeThe survey was of 1000 respondents (Male Female) of Ghaziabad city. We bifurcated them based upon their income level and occupation to make sample more representative of population.(3)Sampling ProcedureConvenience Method We have surveyed conveniently accessible respondents like students of various schools and colleges of Ghaziabad and corporate executives and housewives residing I our nearby area